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The Dynamics of Pain.

After reading the book, The Problem of Pain by C.S Lewis, I was convinced that life has always followed the same predictable pattern, that every living being has experienced pain in different multitude of dimensions, that what makes the difference is how each person process, endure and overcome pain. The book explores the mystery of […]

Is Your Version Still Relevant?

Before Liliane Bettencourt, the owner of L’Oréal cosmetic company died, she launched one of the most successful advertising campaigns, which made a lot of impact in the field of marketing and yielded so much profit for the company. L’Oréal used celebrities to front this very campaign, using the slogan, “Because you’re worth it.” This simply […]