I went to my daughter’s school yesterday for Parent’s Evening. Her form tutor sighted me from the window and headed to open the gate for me. She doesn’t know me in person but, being the exact time of our appointment, she suspected I was the one. Why would she open the school gate for me when she’s not the gatekeeper or receptionist, I was wondering this till she came close with a smile and friendly gesture on her face and greeted me. We exchanged pleasantries and I went in with her.
That positive impression made me assume automatically that she’s nice and a good teacher for my daughter. In effect, our meeting was plain sailing and very positive.
Have you heard of the Halo Effect and Horn Effect?
If you have not, please read up let’s learn together. It’s an everyday experience, a regular assumption we make of people, products and brands, based on first impressions. These biases affect our decision-making (positively or negatively) while dealing with others, both personally and professionally.
My experience with that teacher is an example of the Halo Effect. I have had many encounters that describe both the Halo and the Horn Effect, especially in business.
I’m sure we all can relate.
✍️ Amara Ann Unachukwu
