Everyone has something that makes them stand out, a unique quality that draws others in and leaves a lasting impression. This is your selling point, and identifying it is one of the smartest things you can do, whether you’re still a child in school, a youth building a personal brand, or a young adult trying to make a mark in your world.
Your selling point might be your voice; warm, commanding, soothing, or memorable in a way that makes people want to listen.
It could be your looks, not necessarily in terms of traditional beauty, but in how you present yourself with confidence, style, or presence.
Maybe it’s just your handwriting, beautifully artistic or uniquely expressive, adding a personal touch in a world dominated by typed words.
Or perhaps it’s your intelligence, how you think, solve problems, or bring clarity to complex situations.
And the list goes on.
Whatever it is, own it. Recognise that your standout quality is an asset, not something to hide or minimise. Use it purposefully. If it’s your voice, speak up in public settings, record videos or podcasts, or lead conversations. If it’s your looks, use your image to support your message, whether through fashion, presence, or personal style. If it’s your handwriting, create handwritten notes, journals, or artwork that showcases that tactile beauty. If it’s intelligence, lean into your ability to analyse, innovate, and inspire through knowledge.
Maximise it and if you don’t know it yet, ask others what stands out about you. Sometimes we don’t recognise our own strengths. Ask family, friends, colleagues, or mentors what they think your most valuable trait is, and you might be surprised you’ve been sitting on it.
Develop It deliberately.
Your talent might be natural, but refining it through practice makes it even more powerful. Take a voice coaching class, upgrade your wardrobe, learn calligraphy, or keep learning to sharpen your intellect.
Be visible.
Don’t wait for others to notice you. Put yourself out there. Post on social media, attend events, volunteer to speak, or contribute your ideas. Visibility fuels opportunity.
Match It to your goals.
If your selling point is creativity, find ways to link it to your work or brand. If it’s emotional intelligence, highlight it in leadership roles or team settings. Align your strengths with what you want to achieve.
Stay authentic.
Don’t exaggerate or imitate others. What’s powerful is your real self, amplified and confidently presented. People are drawn to authenticity more than perfection.
When you know your selling point and boldly showcase it, you move with clarity. You attract the right people, opportunities, and respect. So, figure out what makes you you and let the world see it.
✍️ Amara Ann Unachukwu
